For engineers your intellectual assets are usually your most valuable assets. Yet they are also the most poorly managed. Less than 1% will ever be commercialised. This webinar will suggest ways engineers can greatly improve these odds and provide guidance on best practices in managing this potentially enormously valuable asset class.
As the majority of graduates will be working in SMEs with limited funds and competing priorities, it is necessary for young engineers to learn a new approach to creating innovation culture without the need for large budgets.