During the last decade, the evolution of the TV market has been terrific. Broadcasters have been facing news challenges to cope with an increasing demand of new services from user’s side.
With the convergence of second-screen adoption and the abundance of real-time news consumption via social channels, the broadcast landscape underwent a major transformation. Viewers have begun to demand highly customised experiences that meet their individual needs. In short, the evolving wants and needs of the viewer seems to be in the future of broadcast television.
In the next years, it is likely that this will become even more evident, with more people demanding customised television experiences through user-generated content and the option of micro bundled packages. To keep up, broadcasters must stay current with the latest innovations to engage with their customers. To this end, there is a need to evaluate the level of enhancement of these experiences and to compare their functionalities and requirements so operators can properly design their networks and regulators can assess the services offered to the audience.
This lecture will overview the state of the art on quality of experience (QoE) models and methods with focus on broadcasting applications. The concept of QoE will be introduced first. Methods for the QoE assessment based on ITU Recommendations for test methodologies will be presented. Models and metrics for QoE will be then detailed. Future trends and challenges ahead on QoE for broadcasting will be announced.
The talk will be a tutorial session and the audience is expected to be have basic knowledge on multimedia systems and signal processing (BSc students on their final year, MSc students and PhDs).
This Dinguished Lecture is organised by the Broadcast Technology Society UK and Ireland Chapter in partnership with the Wireless and Multimedia Networking Research Group at Kingston University.
About the speaker: Prof Maurizio Murroni (SDM’99) (M’02) (SM’13) received a M.Sc. degree in Electronic Engineering in 1998 and a PhD in Electronic Engineering and Computers in 2001 from the University of Cagliari.
He was graduate visiting scholar at the School of Electronic Engineering, Information Technology and Mathematics, University of Surrey, Guildford, U.K. in 1998 and a visiting PhD scholar at the Image Processing Group, Polytechnic University, Brooklyn, NY, USA, in 2000. In 2006, he was visiting lecturer at the Dept. of Electronics and Computers at the Transilvania University of Brasov in Romania and in 2011 visiting professor at the Dept. Electronics and Telecommunications, Bilbao Faculty of Engineering, University of the Basque Country (UPV/EHU) in Spain.
Currently, he is with the Department of electrical and Electronic Engineering of the University of Cagliari where he coordinates the research unit of the Italian University Consortium for Telecommunications (CNIT).
Since 2016 Prof Murroni has been the Chair of the IEEE Broadcast Technology Society Italy chapter. He is co-author of an extensive list of journal articles and peer-reviewed conference papers and received several best paper awards. He served as Chair for various international conferences and workshops. He was co-author of the 1900.6-2011 – IEEE Standard for Spectrum Sensing Interfaces and Data Structures for Dynamic Spectrum Access and other Advanced Radio Communication Systems. His research currently focuses on broadcasting, cognitive radio system, signal processing for radio communications, multimedia data transmission and processing.